InBusiness.com[Business TV Exclusive] Watch Million Dollar Team give Shock Business Advice for the recession.... Sack Your Marketing Team!
Over US$1m in business sales advice for your business http://www.yourbusinesschannel.com/SyndicatorShow.aspx?spk=295
We are about to meet with some of the world's top Marketing and PR experts so you can see how to launch extremely low cost campaigns in today's networked world. Our $1m team has some of the world's authorities on this subject. But be warned. They've got some bad news.
BOB YOUNG: ...when television came along it wasn't the radio companies who were successful in television it was a whole new set of companies. So the internet has the same phenomenon. So the skills that you need to be successful on the internet are a different set of skills that are maybe what you used to have to have.
DAVID MEERMAN SCOTT: If you learned marketing on the job or you learned through school you learned about things like the four P's and you learned that you had to buy access through advertising and you had to beg the media to write about you. Those things aren't effective online. So you have to unlearn those skills or you have to fire the people who you have on the team who only have those skills...
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